Blog

Posted on July 10th, 2014

Capture email addresses via text message

We've released a host of new features this month, including the ability to easily capture email addresses from your subscribers. Capturing email addresses has been a very popular feature request for a few months. Now, we've made it incredibly easy to both capture and export subscriber email addresses. All you need to do is enable the feature on your MANAGE ACCOUNT page, and then simply ask your subscribers for their email addresses, either in a message blast or in an auto-response...

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Posted on March 24th, 2014

The first enterprise iPhone app for SMS marketing!

We are excited to announce the release of our brand new iPhone app! Run your SMS marketing campaigns — right from your phone! We've been busy this year, working to release a powerful, yet easy-to-use iPhone app for running & tracking your SMS marketing campaigns. As of this week, Clearstream's brand new iPhone app is available to download in the App Store. All you need to use the iPhone app is a Clearstream account. The app is available for all plans, including free accounts. If you...

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Posted on January 14th, 2014

Why net neutrality is important for small businesses

A federal court this week struck down the FCC's rules that prohibit Internet providers from blocking or slowing legal content, in effect, killing net neutrality. While this ruling has been gaining a lot of attention in the press, with a particularly great article by Doug Gross on CNN explaining what's at stake, I'd like to offer our perspective as a small business that depends entirely on the Internet. What is net neutrality? Net neutrality is the principle that all content on the Internet...

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Posted on December 3rd, 2013

Email notifications for incoming text messages

Whenever you receive a text message reply from a subscriber, you will be notified via email. Many of our customers have been asking for this small, but useful feature. With inbox email notifications, you will immediately know when a subscriber responds to your text message campaign. Provide a better customer experience by replying quicker to subscriber questions. Inbox notifications are on by default. To turn email notifications off, simply go to Manage Account, and click "disable" under...

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Posted on October 28th, 2013

Decrypting Mobile Marketing Laws and Guidelines

If your company is involved in mobile marketing, specifically SMS marketing, chances are you have been hearing about the new TCPA laws that have taken effect. You, like most people, are probably a bit confused. With mobile marketing, specifically SMS/text message marketing, the process to determine what is the right and legal way to go about a campaign can be quite confusing and overwhelming. You hear terms being tossed around such as MMA (Mobile Marketing Association), the CTIA (The...

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Posted on August 28th, 2013

Dedicated local phone numbers for sending & receiving text messages

All paid accounts now include a dedicated local phone number. In addition to sending and receiving messages through our shortcode (97000), we are excited to offer local phone numbers to all our customers! After signing up, you can choose a custom, local phone number for your account. All text messages sent to this number will go straight to your inbox, and you can easily send messages from this number as well. What are the benefits of a dedicated local phone number? When you want to send a...

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Posted on August 28th, 2013

Website integration for your SMS marketing campaign

The main challenge in creating and running a successful SMS marketing campaign is growing a healthy subscriber base. Clearstream offers a few simple but potent tools to help with this. The best and most effective ways to grow your subscriber base is to promote your SMS campaign in places where your customers are: in store, online, and any other customer touch points. The two main tools to use for in store promotion are keywords and QR codes. This flyer for Running Wild, a running shoe...

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Posted on August 7th, 2013

The Art of Good Product Design

Here at Clearstream, we are passionate about designing and building the best SMS marketing software in the world. We are doing this by focusing on great product design. Every product decision we make is based on certain design principles we adhere to; whether incorporating new features, or updating the look and functionality of certain parts of our software. In the coming weeks, we are going to write a short 3-part blog series dedicated to product design. We want to not only share our...

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Posted on July 18th, 2013

Switching to Xero from Quickbooks for accounting

* Occasionally, I like to feature software and services that we use and love here at Clearstream. Xero is a modern, beautiful web-based accounting software that is a joy to use. I recently wrote about our experience using Stripe for credit card payments. While it took over a year for us to make the switch to Stripe, it took only a couple weeks for us to switch from Quickbooks to Xero for our accounting software. From the beginning, using Quickbooks was frustrating. After a difficult...

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Posted on May 31st, 2013

Moving to Stripe for credit card payments

* Occasionally, I like to feature software and services that we use and love here at Clearstream. Stripe is an innovative, full-featured and all-around pain free service for accepting credit cards. Like most companies, when we started Clearstream several years ago, we used a traditional merchant account provider for processing credit card transactions. We explored a few alternatives at the time, most notably Paypal, but nothing provided the convenience, control and customization ability...

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