A common challenge most churches face is struggling to get first -time visitors plugged in. A new family drops in one Sunday, never to be seen again. Sure, you may have gotten their info and uploaded it to your church management software. Often, this is as far as it gets. Maybe they were just window shopping, or maybe they were really looking for a church home, and considering your church. So, how can you make it easier for them to come back, while not adding yet another weekly 'to-do' to one of your staff.
If you're not yet familiar with Keywords, here's an example use case:
You're the communications director at my church, and want to give your first-time visitors a way to get connected, without filling out a paper connect card. Using Clearstream for our church texting software , you'd ask new visitors to text a specific Keyword, such as "ImNew" to 970-00, which is my shortcode . When they text in, they'll receive an auto-response message, and will be added to your Clearstream List for new visitors.
How It Works
Automated Workflows build on this basic Keyword functionality. You can trigger additional follow-up messages based on certain criteria or behavior. These triggers can be time / date based, whether the subscriber has already joined or not, and a few other conditions.
In the example below, we're sending two follow-up messages based on when they texted the Keyword. We also have an alternate auto-response setup for subscribers who have already texted the Keyword:
Collecting Subscriber Data in a Workflow
You can also collect data from the subscriber, which syncs to their profile in Clearstream. When using the "Collect Data" step, a URL will be automatically added to your auto-response message. When a subscriber clicks on the URL, they will be taken to a page where they can fill out their first/last name, and email address.
Automated Workflows can be quite flexible in how they're used, and can be setup with any Keyword in your Clearstream account. As always, there's no charge to use this feature. It's free for every plan level.
- Keywords and Lists explained: https://getclearstream.com/support/faq/difference-between-keywords-and-lists]
- Adding More Keywords to your Account: https://getclearstream.com/support/faq/add-more-keywords-to-plan
- Dedicated Number or Shortcode?: https://getclearstream.com/support/faq/should-i-use-a-dedicated-number-or-a-keywordshortcode